Abby Selden

Hi! My name is Abigail but I go by Abby. I recently got married so if you’ve seen me in the corporate world previously, you’d recognize me as Abby Morrow! Let me reintroduce myself :)

experience

SUNBRELLA – Tacoma, WA (Remote) | March 2023 – December 2023

Sr. UX Designer, Sunbrella Fabrics: Contracted as Sr Lead UX designer who was hired to quickly launch and scale new products for Sunbrella.com.

  • Led the UX design efforts for a high-profile new product launch, defining project scope, goals, and deliverables, ensuring alignment with overarching business objectives.

  • Successfully navigated and thrived in an ambiguous project environment, demonstrating resilience, resourcefulness, and the ability to thrive in uncertainty.

  • Employed agile and iterative design processes to adapt to evolving project requirements and stakeholder feedback, maintaining flexibility and responsiveness throughout the fastpace project lifecycle.

  • Leveraged prototyping and rapid iteration to validate design concepts and iterate on solutions in real-time, reducing risk and uncertainty in the project outcome.

  • Collaborated closely with cross-functional stakeholders, including product managers, engineers, and business leaders, to solicit input, gather feedback, and drive consensus in ambiguous situations.

UX Designer II, Amazon Home | October 2022 – March 2023

Creator of user-centric design solutions, as sole UX designer who collaborated effectively with cross-functional teams to deliver measurable business impact within the Amazon Home ecosystem, working back from strict launch deadlines.

  • Collaborated closely with cross-functional teams, including product managers, engineers, and UX researchers, to translate business objectives into intuitive and visually appealing designs.

  • Curated wireframes, user flows, and interactive prototypes to communicate design concepts and guide the development process, efficiently and effectively to launch new products on time.

  • Recognized for innovative design solutions for net-new launches (i.e. Fashion Hub) and contributions to cross-functional projects, earning accolades from peers and stakeholders as junior designer.

  • Dove deep into industry trends and best practices in UX/UI design, proactively sharing insights and advocating for the adoption of new design methodologies.

  • Excelled in a dynamic environment that required quick adaptation to continually changing plans.

UX Designer I, Amazon Fashion | May 2020 – October 2022

Supporting UX designer of net-new S-Team UX design initiative within Amazon Fashion. High visibility project with scope and scale of mid-to-senior design level experience.

  • Collaborated closely with the lead UX designer of a Fashion CX to execute design projects from concept to implementation, contributing to the development of intuitive and user-centered experiences.

  • Conducted user research, including usability testing, user interviews, and surveys, to gather insights and inform design decisions, resulting in improved usability and satisfaction metrics.

  • Assisted in the creation of wireframes, user flows, and prototypes to visualize design concepts and communicate ideas effectively to stakeholders.

  • Provided valuable feedback and input during design critiques and brainstorming sessions, contributing to the refinement and iteration of design solutions. Leader of cross-organization brainstorming sessions.

  • Conducted competitor analysis and market research to identify emerging trends and opportunities for innovation. 

  • Proactively sought out learning opportunities to expand knowledge of UX/UI design principles, tools, and best practices, contributing to personal and professional growth.

Assets & interests

  • Top-tier employee recognition all 4+ years at Amazon

  • Former Collegiate Athlete at University of Oregon. Earned 100% of tuition in athletic scholarship for Women’s soccer

  • Commencement speaker at student athlete graduation (500+ people in attendance)

  • Member of Team Leadership Council comprised of all captains on University of Oregon Women's Soccer Team

Education

LUNDQUIST COLLEGE OF BUSINESS, University of Oregon – Eugene, OR | June 2018

  • Bachelor of Science, Business Administration & CIT Minor

  • Specialization in Business Management & Marketing

  • Experience in SQL, HTML and C++